Category | Sans-serif |
---|---|
Classification | Geometric sans-serif |
Designer(s) | Herb Lubalin, Tom Carnase |
Foundry | International Typeface Corporation |
Date released | 1970-1977 |
ITC Avant Garde Gothic is a font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.
Avant Garde includes standard ligatures to add depth and interest to your designs. Avant Garde also contains multilingual support with accented characters for international (Western European, Central European and South Eastern European) users. Simply access them through the Glyphs palettes in programs like Illustrator or InDesign.
The condensed fonts were drawn by Ed Benguiat in 1974, and the obliques were designed by André Gürtler, Erich Gschwind and Christian Mengelt in 1977.
The original designs include one version for setting headlines and one for text copy. However, in the initial digitization, only the text design was chosen, and the ligatures and alternate characters were not included.
The font family consists of 5 weights (4 for condensed), with complementary obliques for widest width fonts.
When ITC released the OpenType version of the font, the original 33 alternate characters and ligatures, plus extra characters were included.
Elsner+Flake also issued the ligatures and alternate characters separately as Avant Garde Gothic Alternate.
- 2Digital versions
Cold Type versions
ITC Avant Garde was never cast into actual foundry type, appearing first only in cold type. Alphatype, Autologic, Berthold, Compugraphic, Dymo, Star/Photon, Harris, Mergenthaler, MGD Graphic Systems, and Varityper all sold the face under the name Avant Garde, while Graphic Systems Inc. offered the face as Suave.[1]
Digital versions
ITC Avant Garde Std
It is an OpenType version sold by Adobe. The font family consists of 5 weights, with complementary obliques for all weights and widths. It supports Adobe Western 2 character set. However, the alternate characters, ligatures (except linguistic), and extra characters found in the ITC fonts are not included.
ITC Avant Garde Multilingual
It is a version with Cyrillic support from ParaType. Cyrillic glyphs were developed at ParaType (ParaGraph) in 1993 by Vladimir Yefimov. Alternates and ligatures were added in 2008 by Olga Umpeleva.
The family consists of 4 fonts in 2 weights (book and demi) in 1 width, with complementary obliques.
ITC Avant Garde Gothic Pro
It is an OpenType variant of the original ITC Avant Garde Gothic, plus a suite of additional cap and lowercase alternates, new ligatures, unicase glyphs. It supports ISO Adobe 2, Adobe CE, Latin Extended character sets.
In addition, the obliques are altered from the original, where optical corrections are no longer used.[2]
ITC Avant Garde Mono
It is a monospaced version designed by Ned Bunnel in 1983.
Digital version was produced by Elsner+Flake. The family consists of 4 fonts in 2 weights (bold and light) in 1 width, with complementary italics.
William Sans LET
William Sans LET is a very similar font, but the 'regular' typeface is known as 'Plain 1.0'.
Selected usage
The Macy's logo uses a variant of ITC Avant Garde Gothic
- ITC Avant Garde Gothic is the currently main font for the logo of Meralco and Adidas
- ITC Avant Garde Gothic is one of the main typeface for AXN Asia
- ITC Avant Garde Gothic is one of the main typeface for Fox International Channels including Fox (UK & Ireland), Fox Asia and others
- ITC Avant Garde Gothic is the font of the logo/name of the French producer David Guetta
- ITC Avant Garde Gothic is the font of the logo/name of the Canadian singer Justin Bieber
- ITC Avant Garde Gothic is one of the main typeface for Brazilian's broadcast TV Globo
- ITC Avant Garde Gothic, with an enlarged capital N, has been the logo type for the international TV soap, Neighbours since 2007, replacing the previously used Brush Script used 1985-2007.
- ITC Avant Garde was used for the logo of Popular Science from December 1983 until October 1995.
- ITC Avant Garde Gothic is one of the typefaces used for the lower thirds on Fox News Channel
- ITC Avant Garde Gothic is used in some or most CW or MyNetworkTV affiliates in the United States. In addition, it is also used in logos of some of the Big Three (CBS, NBC, ABC) affiliates.
- ITC Avant Garde Gothic was used on the PBS Logo from 1971 to 1984.
- ITC Avant Garde Gothic is used as the in-game typeface for the video game Saints Row: The Third, and its sequel Saints Row IV.
- Also ITC Avant Garde appears in the logo/name of the 1986 FIFA World Cup.
- A version of ITC Avant Garde is used for the logo of Genzyme.
- The font is also been used on the covers of the manga Bleach (manga) (starting on the 55th volume).
- The font was also used by CBS for their 'Special Presentation' intros in the 1970s and 80s.
- The font is used in the title of the Anime series, Angel Beats!
- The Macy's logo uses an extra light version of ITC Avant Garde Gothic.
Derivatives
ITC Lubalin Graph is a slab-serif version of ITC Avant Garde, also designed by Lubalin.[3]
Similar
- URW Gothic L is a similar font with identical metrics, intended for use as a replacement for ITC Avant Garde in the PostScript Base 35 fonts for the Ghostscript program. The font has since been released under free and open source terms.
- TeX Gyre Adventor is an open-source extension of the above font adding many new characters, and special alternate glyphs.
See also
References
- ↑Lawson, Alexander, Archie Provan, and Frank Romano, Primer Metal Typeface Identification,National Composition Association, Arlington, Virginia, 1976, pp. 34 - 35.
- ↑Ain't What ITC Used to Be
- ↑ITC Lubalin Graph Font Family - by Herb Lubalin, Ed Benguiat
External links
Wikimedia Commons has media related to ITC Avant Garde. |
- ITC Avant Garde Gothic Font Family - by Herb Lubalin, Tom Carnase (renewed reference)
- ITC Avant Garde Mono - now a suspended page
Retrieved from 'https://infogalactic.com/w/index.php?title=ITC_Avant_Garde&oldid=719494188'
Freshness
colour
post
- Avant Garde RegularStyleRegularCopyrightCopyright (c) 1992 Image Club Graphics, Inc.Regular
- ITC Avant Garde W04 DemiStyleRegularCompanyInternational Typeface CorporationTrademarkITC and Avant Garde are trademarks of International Typeface Corporation Registered in U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.CopyrightCopyright 2012 International Typeface Corporation. All rights reserved. This font software may not be reproduced, modified, disclosed or transferred without the express written approval of International Typeface Corporation.DescriptionPlease review the description of this font at http://www.itcfonts.com.LicenseNOTIFICATION OF LICENSE AGREEMENT You have obtained this font software either directly from Monotype Imaging Inc., its affiliates or its licensees. You acknowledge that the font software is protected by the copyright and other intellectual property law of the United States and its various States, by the copyright and design laws of other nations, and by international treaties. Your use of this font software is limited to the rights license rights granted to you in the Monotype Imaging End User License Agreement (EULA) agreed to by you at the time of purchase and you should retain a copy of such EULA for your future reference. You may not use, rent, lease, sublicense, give, lend, or distribute the font software, or any copy thereof, except as expressly provided by the EULA. The current Monotype Imaging End User License Agreement can be viewed at http://www.fonts.com/legal/mi-eula.htm.RegularHerb Lubalin and Tom Carnase
- ITC Avant Garde W04 Xt LtStylecom.myfonts.easy.itcVersion1.000;com.myfonts.easy.itc.avant-garde-gothic.pro-extra-light.wfkit2.version.49XnAuthorHerb Lubalin and Tom CarnaseTrademarkITC and Avant Garde are trademarks of International Typeface Corporation Registered in U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.CopyrightCopyright 2012 International Typeface Corporation. All rights reserved. This font software may not be reproduced, modified, disclosed or transferred without the express written approval of International Typeface Corporation.DescriptionPlease review the description of this font at http://www.itcfonts.com.com.myfonts.easy.itcHerb Lubalin and Tom Carnase
- Avant Garde Gothic ITCW02BdStyleRegularCompanyInternational Typeface CorporationTrademarkITC and Avant Garde are trademarks of International Typeface Corporation Registered in U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.CopyrightFont software Copyright 1993, 1994, 2001 Adobe Systems Incorporated. Typeface designs Copyright 2005 International Typeface Corporation. All rights reserved.LicenseNOTIFICATION OF LICENSE AGREEMENTThis typeface is the property of International Typeface Corporation (ITC) and its use by you is covered under the terms of a license agreement. You have obtained this typeface software either directly from ITC or together with software distributed by one of the licencees of ITC.This software is a valuable asset of ITC. Unless you have entered into a specific license agreement granting you additional rights, your use of this software is limited to use on up to five (5) workstation for your own publishing use. You may not copy or distribute this software.If you have any questions concerning your rights you should review the license agreement you received with the software or contact ITC for a copy of the license agreement.General information:www.itcfonts.comFor license terms and usage rights, please visit our web site at:www.itcfonts.com/licenseRegularHerb Lubalin and Tom Carnase
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